I hate ‘how
to’ books that are so full of jargon that I need some reference constantly next
to me so I can keep checking what the heck I am reading about. Lee Davis’ book
is written in plain English that anyone can understand. If it has unfamiliar
phrases or terms they are explained.
The advice
is practical and drawn from Davis’ own experience, mistakes and observations throughout
his career. He addresses you, the reader, somewhat like a good parent, teacher
or tutor would.
The content
is modern and up to date and includes a chapter on technology.
In short, Lee
Davis’ book is comprehensive, flows logically from one chapter to the next with
information supplemented in Appendices. Within the text he advises further
reading on topics not covered in detailed eg listening skills. These recommendations
are included in the appendices and include lists of other resources both books
and computer software.
If you want
to be a hard-nosed, hard selling, don’t care about the customer used car or
real estate salesmen this is not the book for you. It is for those salesmen who
want a lifetime career through building positive relationships with both external
and internal customers.
One of the things I really liked is the
summary points at the end of each chapter. I would recommend that anyone
studying this book re-write these points in a notebook for frequent, quick
refreshers of the excellent advice contained.
My rating 5*
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